Is Data Science the new Snake Oil

Big Data: New Oil or Snake Oil?  Data is popularly referred to as the new oil. Whether it is the fuel that grows your business, or snake oil which does nothing but burn a hole in your pocket is the million(multi?) dollar question. Big Data and its value have got two perspectives: as a valuable …

How to Build a Data-Lab to deliver sustainable Business Value

A large organization with specific data needs, and a wide range of datasets is best served in the long term by leveraging the available data to deliver useful and innovative insights about its business context, and to deliver those at a profit This in turn, calls for two distinct respective approaches: A “data laboratory,” staffed …